Category: cheap advertising

Targeting New Customers in Instagram ads

Targeting allows you to pick and choose the audience your advertising reaches. It can be based on, and narrowed down with, a large variety of factors.

Your target location can be as broad as the countries in which your product is available, right down to specific neighbourhoods in relevant cities.  

From there you can choose demographics, streamlining who will see your advertising based on information like age, gender and language.

Not only are you able to narrow down the where and the whom, but what they are interested in based on the apps they use, ads they click and social media accounts they choose to follow, as well as their behaviours and activities both on and off Instagram and Facebook.

Once you have a specific customer base, or if you already have people in your rolodex who might be interested in your product, you can choose to run ads to custom audiences based on their email addresses or phone numbers. As your target audience grows, instagram can help you locate new potential clientele similar to your existing customers with the ‘Lookalike Audience’ feature.

Instagram then uses the information you give them about who you wish to reach to begin reaching a wider audience through Automated Targeting.

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Targeting New Customers in Instagram ads
Know and Grow Your Audience Using Instagram
Results Costs Instagram Ads

Results Costs Instagram Ads

For the sake of research, I decided to put all of the above claims about Target Marketing and the benefits of Instagram to the test.

The product/service I used, Vinyl Record Pressing, is something that only appeals to a very specific niche audience, so it provides a very good illustration of how effective this form of marketing really is.

I opted for a 7-day campaign and typed in my specifications regarding target audience. After 7 days, my advertisement had made 3491 impressions on accounts with the geography and demographics of my choice. Of those 3491 impressions, I received 899 likes (nearly 25% of the audience who saw the ad showed enough interest to press like!)

If you were to place an ad in a local free newspaper that reached 20,000 homes, you can’t even guarantee half of them will even look at the paper itself. Of the 10,000 that MIGHT look at the paper, even fewer pay attention to the ad. The worst part is that there is a chance that not ONE of the people in the 20,000 homes is someone who would be remotely interested in your product.

At this point, I have a list of 899  people I can specifically reach out to and target for advertising, ALL of whom I know have interest in my product and are ideally located.

Marketing on the smartphone is the key to success nowadays. On a crowded bus, you might see two people flipping through a paper or magazine, 2 reading books, but you will see dozens starting intently at their phones, many of whom are probably checking instagram within the next couple of stops.

When you consider the cost of print advertising alone, and the true value of being able to reach countless members of your true target audience, the potential benefits outweigh the cost many times over. It only costs $400 Canadian to get these incredible results. This includes consultation, account set-up, advertising and design, and editing and photographs (if applicable). Follow-up services can also be made available for a fee.

Contact us
Targeting New Customers in Instagram ads
Know and Grow Your Audience Using Instagram
Results Costs Instagram Ads

Case Study: Video On Facebook

Customer: funny-t-shirts
Path: facebook.com/paul.murton
Above account has 4,789 Friends
Average views of the video
as a story  570
Average views of the video
In feed (unknown)
No advertising spent
Not on YouTube, instagram or any other apps
but on pinterest.ca/bloornews/funny-t-shirtsca/
with 1529 views

Case Study: Instagram